ENERGY SAVING LIGHTS BULBS - Maverick Marketing
Maverick Marketing (on behalf of Energy Australia) commissioned Kennovations to design and build a promotional product for the launch of their energy saving light bulbs. Oversized replica globes were made from bent fluorescent tubes and machined steel bases. These where mounted to lightweight, small vacuum formed backpacks that housed the battery for the light. This was then worn by promotional staff dressed in branded costumes to raise public awareness for the new energy saving light globes.
